Deutsche See
Case Study

Deutsche See GmbH

Deutsche See, the market leader in sales of fish and shellfish, will be using the pick-by-vision solution from Picavi at its main business site in Bremerhaven in the future. The Deutsche See employees will soon have Picavi smart glasses to pick items in the smoked fish warehouse as an initial stage in the project; this is expected to be introduced in daily work operations from the late summer onwards. Once things have become routine in this area and other conceivable opportunities for using the glasses in the fresh fish division and the frozen foods warehouse have been explored, the complete central warehouse in Bremerhaven is due to switch to the pick-by-vision technology. The 19 Deutsche See branches located all over Germany could follow suit at a later date.


“Because our logistics employees will work with the Picavi smart glasses in the future, they’ll have their hands free so that they can fully concentrate on their picking work.”

Wolfgang Zeitz, Head of Logistics
Deutsche See in Bremerhaven

“Our strong partnership with TEAM opened up the opportunity for promising and, in the end, productive discussions for working with Deutsche See.

Deutsche See’s main site at Bremerhaven is already using the warehouse management system from the TEAM IT company in areas like picking smoked fish,” says Johanna Bellenberg, Director of Marketing and Communications at Picavi, explaining the background to the new project.

Goal of switching the operational procedures

The goal of switching the operational procedures at Deutsche See is to be able to pick items better and even more efficiently because the smart glasses visually guide the employees through the picking process. The time savings achieved by using the pick-by-vision solution also support the supply chain management operations at Deutsche See – after all, the workers have to handle the products carefully, as they are dealing with food items. More than 35,000 customers of the market leader for fish and shellfish, whether they are food retailers or active in the catering sector, expect complete supplies with full product quality from Bremerhaven or from one of the company’s 19 branches elsewhere in Germany every day.

Are you ready to discover the benefits of our solution?

Make an appointment with our expert now.

Contact us

Schedule meeting

Termin vereinbaren

Download Anfragen

Download Anfragen

Download Anfragen

Request Download

Request Download

Request Download

Download Anfragen

Picavi kontaktieren

Picavi Demo anfragen

Request Picavi Demo