The following information is to inform you about the collection of personal data with use of our website as well as the functions provided hereon. Personal data means all data related to you personally, e.g. name, address, e-mail addresses, user behaviour.
This data protection notice applies for data processing by:
Data Processing Controller:
represented by the Managing Directors, Ulrich Prinz, Carsten Funke, Ralph Schraven
(hereinafter referred to as: Picavi),
Telephone: +49 24 07 55 29 6 – 0
Fax: +49 24 07 55 29 6 – 90
Picavi’s Company Data Protection Officer can be contacted at
Dipl.-Ing. Thomas Käfer M.Sc.
Elchenrather Weide 20
or under firstname.lastname@example.org.
a. Upon Visiting the Website
If you use the website www.picavi.com purely for information purposes, e.g. if you do not register or otherwise transmit information to us, information is automatically transferred to our website server through the browser used on your end device. This information is temporarily stored in a so-called log file.
The following information is collected in this way without any action on your part and stored until automatic deletion thereof:
The legal basis for data processing is Art. 6, para. 1, lit. f of the General Data Protection Regulation (GDPR). Our legitimate interest follows from the above-listed data processing purposes. In no case do we use the collected data for the purpose of making conclusions about your identity.
In addition, with a visit to our website, cookies as well as analytical services are used. In this context, we differentiate between technically necessary cookies and such which serve statistical purposes and optimisation. The latter shall only be used when you have consented thereto. You can find more details hereto under Nos. 4 and 5 of this Data Protection Declaration.
b. Upon Registration for Our Newsletter
Insofar as you have expressly given your consent in accordance with Art. para. 6, para. 1, lit. a GDPR, we will use your e-mail address to send you our Newsletter at regular intervals. For receipt of the Newsletter, details of your e-mail address are sufficient. The provision of additional separately marked data is voluntary and shall be used to be able to address you personally.
You may unsubscribe to the Newsletter at any time, for example, by clicking on the link at the end of each Newsletter. Alternatively, you can also send your unsubscribe request at any time to email@example.com per e-mail.
We use “MailChimp” to send our newsletters. “MailChimp” is a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
c. Upon Use of Our Contact Form
We offer you the possibility of contacting us with any questions of any kind you may have on the form made available on the website. In this context, you must provide us with a valid e-mail address so that we know from whom the inquiry has come and to enable us to respond thereto. Other information can be provided voluntarily.
Data processing for the purpose of contacting us takes place in accordance with Art. 6, para. 1, lit. a GDPR on the basis of your voluntarily issued consent.
The personal data collected by us for use of the contact form shall be automatically deleted after the inquiries made by you are processed.
No transfer of your personal data to third parties takes place other than for the purposes listed in the following.
We transfer your personal data to third parties only:
Information is stored in the cookies resulting respectively in connection with the specifically used end device. However, this does not mean that we obtain direct knowledge of your identity hereby.
In addition, we also use temporary cookies which are stored for a certain fixed time on your end device to optimize user-friendliness. If you visit our website again in order to use our services, the fact that you have already visited us is automatically recognised as well as also which entries and settings you have made so that these do not have to be input again.
The data processed by cookies are necessary for the named purpose of protecting our legitimate interest as well as the third party according to Art. 6, para. 1, lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or that a message always appears before a new cookie is stored. Complete deactivation of cookies however may cause that you may not be able to use all functions of our website.
The following listed tracking measures used by us are undertaken on the basis of Art. 6, para. 1, lit. f GDPR. With use of the tracking measures implemented, we want to ensure meeting user preferences and continual optimisation of our website. On the other hand, we use the tracking measures in order to collect statistical information related to the use of our website and for the purpose of assessing the optimisation of our offerings for you. These interests are deemed to be legitimate within the meaning of the afore-mentioned legal provision.
The respective data processing purpose and data categories are indicated in the tracking tool.
a. Google Analytics
For the purpose of meeting user preferences and continual optimisation of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this connection, pseudonymised user profiles are compiled and cookies (cf. under No. 4) are used. The information created by the cookie related to your use of this website such as
are transferred to a Google server in the USA and stored there. The information is used for the purpose of evaluating website use, to compile reports related to website activities and to provide additional services connected with website and Internet use for purposes of market research and user-friendly configuration of this website. Where applicable, this information may also be transferred to third parties when prescribed by law or insofar as third parties process this data on behalf of Google. In no case will Google combine your IP address with other Google data. IP addresses shall be made anonymous so that an identification of the user is not possible (IP masking).
You can prevent installation of cookies by respectively setting your browser software; we point out however that in this case you may not be able to use the full functionality of this website.
Furthermore, you can prevent Google’s collection of data created by the cookie and its use of the data referring to the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser add-on available under
Alternatively to the browser add-in, in particular with browsers on mobile end devices, you can prevent collection by Google Analytics by clicking on this link. An opt-out cookie shall be set so that future collection of your data with visits to this website is prevented. The opt-out cookie applies only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must reset the opt-out cookie anew.
You can find further information related to data protection in connection with Google Analytics under Google Analytics Support
b. Google AdWords Conversion Tracking
Furthermore, in order to statistically record the use of our website and for the purpose of optimising our website for you, we use Google Conversion Tracking. When you click on Google advertising on our website, a cookie (cf. No. 4) is placed by Google AdWords on your computer.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the website of the AdWords customer and the cookie has not yet expired, Google and the customer can detect that the user has clicked on the ad and has been forwarded to this page.
Every AdWords customer receives a different cookie. Therefore, there is no possibility of cookies being traced back via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers that have decided in favour of conversion tracking. The AdWords customer learns the total number of users that have clicked on the ad and have been forwarded to a page provided with a Conversion Tracking Tag. However, they do not receive any information that can be used for personally identifying users.
Permission for data collection, processing and storage can be revoked at any time with effect for the future under the following link. Please insert this opt-out link after the data protection notice:
Exclude from tracking.
a. We currently use the following social media plug-ins: Facebook, Twitter, Xing and LinkedIn. In this context, we use the so-called “two-click solution”. This means that basically no personal data is given to the provider of the plug-ins when you first visit our website. You can recognise the plug-in provider by the markings in the box over its first letter or the logo. We give you the option of communicating directly with the plug-in provider using the button. Only when you click on the marked field and thus activate it, will the plug-in provider receive the information that you have pulled up the corresponding website for our online offerings. The personal data mentioned above in No. 2.a. of this Declaration will also be transmitted. According to the respective providers of Facebook and Xing in Germany, the IP address is immediately anonymised after it is collected by these two providers. So, by activating the plug-in, you are sending personal data to the corresponding plug-in provider, where it is then stored (with US-American providers, it is stored in the USA). Since the plug-in provider collects data mainly through cookies, we recommend that you delete all cookies in your browser in the security settings before clicking on the greyed-out boxes.
b. We do not have any influence over the data collected and data processing procedures and we are not aware of the full extent of data collection, purposes of data processing, and storage periods. Similarly, we do not have any information on the deletion of data collected by the plug-in providers.
c. Plug-in providers store the data collected about you as a user profile and use such for purposes of advertising, market research, and/or for use-friendly configuration of their websites. Such usage serves particularly (even for users who are not logged in) the purpose of showing customised needs-based advertising and in order to inform other social network users of your activities on our website. You have the right to deny permission for such a user profile to be formed, but in order to assert this right you must contact the corresponding plug-in provider. Through plug-ins, we offer you the opportunity to interact with social networks and other users in order to enhance our offerings and structure and be able to make them more interesting for you as a user. The legal basis of the use of the plug-in is Art. 6, para. 1, lit. f GDPR.
d. Data is transferred regardless of whether you have an account with the plug-in provider and whether you are logged in or not. If you are logged in with the plug-in provider, the data we have collected from you is assigned directly to your existing account with the plug-in provider. If you click on the activated button and, e.g. link to the page, the plug-in provider will also store this information in your user account and publicly share it with your contacts. We recommend regularly logging out of your social networks after using them, especially before activating the button since this will you allow you to avoid assignment to your profile through the plug-in provider.
e. For further information on the purpose and scope of data collection and its processing by the plug-in provider, see the following data protection declaration of this provider. There you will also receive further information on your privacy rights and setting options for protecting your privacy.
f. Addresses of the respective plug-in providers and URLs with their data protection policies:
a. We have integrated YouTube videos into our online offerings that are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in “Extended Data Protection Mode”, meaning that no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos will the data described in No. 2 above be transmitted. We have no influence on this data transmission.
b. Through your visit to the website, YouTube will be informed that you pulled up the corresponding subpage of our website. The data mentioned above under No. 2.a. of this Declaration is also transmitted. This will occur regardless of whether YouTube makes a user account available through which you are logged in or if there is no user account at all. If you are logged into Google, your data will be directly assigned to your account. If you don’t want the information assigned directly to your profile with YouTube, you will have to log out before activating the button. YouTube stores your data as a usage profile and uses it for advertising, market research, and/or user-friendly configuration of its website. Such usage serves particularly (also for users who are not logged in) the purpose of providing customised needs-based advertising and in order to inform other users of the social network of your activities on our website. You have the right to deny permission for such a user profile to be formed, but in order to assert this right you must contact YouTube.
c. Further information on the purpose and scope of data collection and its processing through YouTube can be found in the Data Protection Declaration. There you will also receive further information on your rights and setting options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has agreed to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
a. We use the services of Google Maps on this website. This allows us to display interactive maps directly on the website and enables you to comfortably use the map function.
b. Through your visit to the website, Google will be informed that you pulled up the corresponding subpage of our website. The data mentioned above under No. 2.a. of this Declaration is also transmitted. This will occur regardless of whether Google makes a user account available through which you are logged in or if there is no user account at all. If you are logged into Google, your data will be directly assigned to your account. If you don’t want the information assigned directly to your profile with Google, you will have to log out before activating the button. Google stores your data as a usage profile and uses it for advertising, market research, and/or user-friendly configuration of its website. Such usage serves particularly (also for users who are not logged in) the purpose of providing customised needs-based advertising and in order to inform other users of the social network of your activities on our website. You have the right to deny permission for such a user profile to be formed, but in order to assert this right you must contact Google.
c. For further information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s data protection declaration. There you will also find further information on your rights and options for privacy protection: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has agreed to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
We use services of software developer HubSpot, a software company with a branch in Ireland (HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland).
The HubSpot service is an integrated software solution that we use to manage customer data and to cover various aspects of our online marketing. These include:
For this purpose, “cookies” are used and stored on your device. The following personal data may thereby be processed:
The collected information and the contents of our website are stored on HubSpot servers in Ireland. We use HubSpot to analyse the use of our website, allowing us to constantly optimise our website and to make it more user-friendly. We also use information to contact our website visitors and to determine which of our company’s services are of interest to them. In addition, we use the analysis to optimize our web offering for our customers.
HubSpot only uses your IP address in a truncated version, however. This means that your IP address is truncated by HubSpot within Member States of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a HubSpot server in the USA and truncated there.
The legal basis for the data processing is your consent in accordance with Art. 6, para. 1, lit a GDPR. If you do not want HubSpot to collect and process the data indicated above, you may refuse your consent or revoke it at any time with effect for the future. The cookies usually have a usual lifetime of 13 months. In addition, we delete the personal data collected via HubSpot as soon as the purpose of their collection has been achieved, unless such deletion conflicts with statutory retention periods.
Where the information generated by the cookie is also transferred to the USA and stored there, we have agreed the EU standard contractual clauses with the provider.
You can find more information about the cookies used by HubSpot here.
You have the right:
Insofar as your personal data is processed on the basis of legitimate interests according to Art. 6, para. 1, lit. f GDPR, you have the right to file an objection according to Art. 21 GDPR against the processing of your personal data, insofar as reasons exist relating to your particular situation or the objection is against direct marketing. In the latter case, you have a general right to object that shall be implemented by us without statement of a particular situation.
If you would like to exercise your right of revocation or objection, an e-mail addressed to firstname.lastname@example.org shall suffice.
During your website visit, we use the widely used SSL procedure (Secure Socket Layer) in connection with the respectively highest level of encryption supported by your browser. As a rule, this is 256-bit encryption. In the case that your browser does not support 256-bit encryption, we rely then instead on 128-bit v3 technology. You can determine that an individual page of our website is transmitted encrypted by the display of an icon showing a closed key or lock symbol in the address or the lower status bar of your browser.
We also use appropriate technical and organizational security measures in order to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. Our security measures are improved on a continuous basis in accordance with technological developments.
This Data Protection Declaration is currently valid in the version dated December 2020.
It can become necessary to amend this Data Protection Declaration as a result of further developments of our website and offerings or due to amended laws or, respectively, public authority requirements. The respectively current Data Protection Declaration can be accessed by you at any time on the website under https://picavi.com/en/data-protection/ and printed out.