Particularly strong performance in food and clothing
Taking a look at individual sectors, we also see that food and clothing in particular have been fueling the e-commerce boom. Media and electronics, along with toys, tools and sports equipment, only saw a big rise towards the end of the year. This was due to significant days in the calendar like Black Friday, Cyber Monday and Christmas. 2020 saw Black Friday remain the most important day of the year for online retailers in Germany, with records being broken yet again. For travel, the pandemic brought an abrupt end to the impressive online growth of previous years, with almost negligible sales in 2020.
But the boom in e-commerce would not have been possible without logistics. Customer satisfaction with stock levels remained constant throughout the year. Satisfaction with delivery times fell briefly at the start of the peak, before increasing further as the year went on. Despite the incredible stresses caused by the e-commerce boom, customer satisfaction reached a high level even at peak periods. We can therefore say with confidence that the logistics sector has performed very well during this peak.