Micro-fulfillment: How e-commerce is shaping the future of logistics
Once again, the coronavirus pandemic has accelerated an existing trend. Today, retailers find it difficult to survive without an omni-sales strategy that combines in-store retail with sales via online channels and platforms. Many are having to readjust to completely new customer demands. That is because online retail is a whole different animal. Consumers expect fast and on-time delivery, ideally on the same day and certainly no later than the next. This has huge implications for the supply chain, as it means goods need to be stored closer to consumers.