Picavi, award-winning provider of Pick-by-Vision solutions, announced the creation of the company’s new marketing team. Alison Walker, will serve as the new Head of Marketing based in the United States, and Jacqueline Frank will start 1 December as Marketing and Account Manager in Germany. The team will work to expand the company’s global presence and continue to demonstrate Picavi as a state-of-the-art solution for the supply chain.
With over a decade of marketing experience, Ms. Walker brings a thorough understanding of US digital marketing channels as well as knowledge working specifically within the industry. Notably, as Director of Marketing at Vitech Business Group, she led all marketing and communication initiatives for the WMS and pick-by-voice provider, now part of the Körber Group. “Intralogistics is a dynamic and complex industry, where the demand for better, more efficient processes and technologies is ever present,” she explains. “Picavi’s Pick-by-Vision is on the leading-edge of this demand and it is an exciting opportunity to share their story – and their technology – with the global supply chain community.”
The American will work closely with her German counterpart, Ms. Frank, who will expand lead management and content marketing efforts, among other things, as the interface between sales and marketing at Picavi.
“In Europe, our pick-by-vision solution is already well established. The task now is to further increase Picavi’s presence in the global market,” explains Carsten Funke, Chief Sales Officer and CEO of Picavi’s US subsidiary, which was founded in 2019. “We are delighted that we have been able to recruit Alison Walker and Jacqueline Frank as two strong, key team members for this task. Their combined expertise will expand the Picavi brand and strengthen our place as a leader in smart-logistics solutions.”